Digital Marketing Strategy

How to Create an Effective Digital Marketing Strategy

Good marketing is critical to the success of any business. We understand that it’s difficult to start a business, let alone learn how to market it. It’s not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. It goes without saying that marketing is getting harder […]

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Ellysse Horniblow

Meet our Marketing Coordinator at Marketigation

Ellysse joined the Marketigation team in November 2020 as Marketing Coordinator. Her experience lies in digital and social media marketing, with an expanding interest in creative media. Ellysse grew up in Tully, a small town in Far North Queensland and moved to Townsville in 2016 to further her education at university. She first discovered her

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Miia Hakio

Miia Hakio – Marketing Manager at Marketigation

Miia Hakio is an experienced and passionate Marketing Manager here at Marketigation, whose ambition is to help businesses build their brand and improve their visibility online. Driven by her determination, motivation and love for what she does, Miia takes pride in providing quality social media marketing strategy and advice and has a proven record of

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Content Calendar

How to Build an Effective Content Calendar

Are you struggling to post consistently and think of exciting content that’s different from your competitors? Have you ever thought of using a content calendar? Whether you’re a new business or just hoping for better results from your current strategy for content marketing – we’ve got you covered! Content creation doesn’t have to be a

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Content at the core of your marketing

Content at the core of your marketing

When you hear content marketing, you most definitely think about blogs, Twitter, Facebook, Instagram, and viral YouTube videos. But that is not all about it. Instead of pitching your products or services, in content marketing you are providing truly relevant and useful content to your prospects and customers. Your goal is to help them solve

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marketing using social media cover photo

Marketing using social media in 2020

We have already covered a couple of social media marketing topics in our previous blogs. In our “Social media marketing FAQs” blog you learnt about ins and outs of social media, content marketing, and content strategy. In addition, you learnt more about social networks, effective content, measuring, and optimisation. You also learnt about paid social

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influencer marketing cover marketigation

Influencer marketing goes niche

Many brands or companies nowadays are looking more into influencer marketing. That’s largely because influencer marketing can often bring in a higher ROI than other marketing channels. Of course, influencer marketing is always the most effective when coupled up with more traditional digital marketing. This could be search engine optimisation (SEO), content marketing, social media,

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Event marketing Marketigation

Event marketing in change

What is the meaning of face-to-face meetings in modern event marketing? This is a topic that should be discussed because of Covid-19 pandemic all the events and meetings are rapidly moving online. However, people’s natural need to physical interact with each other has not vanished. What is event marketing? Event marketing is a promotional strategy

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Storytelling in marketing

How to use storytelling in marketing?

Nowadays competition is quite harsh and it is vital to find a way to really stand out. Then potential customers can find your company. So that customers can find your company, it’s going to need some really effective marketing actions and a unique brand. Storytelling is one tool you can use in company’s branding and

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