Our Services
Marketing Strategy & Plan
Marketing Plan, Marketing Straregy & Business Planning services
How do you know if your website is really converting well? Do you have a content strategy and is it attracting the right type of customers? Are you paying the optimal price for your clicks on Google, or could you be getting even more for your marketing budget? Different components, such as website, content, organic traffic, paid campaigns, email, and social media marketing work together and complement each other. Tie all marketing channels together and create a consistent experience for your prospective customers. Let our experienced data and performance analyst team help you identify and pursue some of the unnoticed opportunities and take your marketing to the next level – way past your competitors!
Our approach
Create a winning market strategy
It’s important to establish what is going to work for your business before making any decisions. We will get to know your brand story, your industry, and your digital marketing goals before deciding on the most suitable channel mix. Marketigation will prepare your company a brilliant internet marketing strategy.
Research and set goals
We research your business and competitors to know your target audience. We also set smart marketing goals to measure our marketing efforts.
Choose the right channels
Our team of marketing planning and strategy professionals will recommend the right marketing channels to make the most out of your budget.
Execute and report
We create an outstanding marketing strategy and we put it into practice. We also collect data of your digital marketing efforts and analyse it for you.
Importance of having an effective go-to market strategy
Do I need a marketing strategy?
The digital landscape is constantly changing and producing new challenges to overcome. Choosing the wrong website platform or internet marketing strategy can be fatal for your business. Making the right decisions and building a strong strategy takes time and research. However, a solid internet marketing strategy can keep you on top of the expectations of your customers and search engines. Consumers can now access online information easily and connect with brands through sites, apps, and search engines. But how do we create digital campaigns that will guarantee exposure to your brand, products, and services?
At Marketigation, we advise on all channels such as SEO, social media, content marketing and PPC advertising. Our aim is for your digital marketing to be an integrated part of an overall marketing strategy and business plan, so it delivers the right results.
How to create a profitable strategy?
Before creating it, you need to think about your product or service. How does it benefit your prospected clients and how is it unique? Market research is always a good way to start so you can understand the competition, your target market and other factors that will impact your ability to reach and entice people to your business. Our team will help you with all of this, so let us handle your marketing strategy with solid knowledge. Once Marketigation have completed your research, we can write your marketing strategy incorporating the 5 Ps.
No marketing strategy = no customers
When you don’t have any specific plans for marketing, there is a risk that your company is becoming directionless. That kind of company wastes money on marketing channels that aren’t bringing you results. You might also loose potential customers to your competitor. Marketing strategy is a part of your business strategy that outlines your overall game plan for finding clients and customers for your business. Marketing strategy and marketing plans are often mistaken for the same thing; however, they are different. Strategy focuses on what you want to achieve for your business and digital marketing efforts, whereas a marketing plan details how you will reach those goals.
A good marketing strategy incorporates how your business fits into the market and the 5 Ps which stands for product, price, place, promotion, and people. This helps you to develop the tactics and actions that will achieve your overall marketing objectives. An excellent marketing strategy also contains content strategy.
Why choose Marketigation as your marketing strategy specialist?
When it comes to knowing what works, experience counts. We have over 15 years’ experience in marketing strategy consulting and digital marketing. We work as an extension of your team, aligning to your values and goals and ensuring all decisions and suggestions are resonating with your business vision and goals. Our team know every business is different and one size never fits all. Therefore, we will ensure all your digital channels complement each other to help you achieve your business objectives.
Do you need to create or update your marketing strategy?
When you work with Marketigation, you’ll get the following benefits:
- Expert Knowledge
- Local & Global Experience
- Great Communication
- Innovative Approaches
While we work with you, we’ll answer your key questions and help you choose the most effective route to digital success. We’ll be there to align your strategy from the very start, firstly deciding where to place your marketing efforts
For more information about our local marketing strategy services, contact our experts today. Email us at info@marketigation.com or call 0431 372 622. We look forward to hearing from you!
