Our Services
Email Marketing
Email marketing Services - EDMs, Newsletters & List management
In today’s online world, consumers are connected to digital technology 24/7. With all the noise, it can be hard for you to stand out above your competitors. Most companies collect email addresses from their customers, however, majority of them don’t utilise them. If you’re not collecting emails on your website, it’s highly recommended to start doing so. Utilising a CRM (customer relationship management) system for email marketing helps you to manage your company’s interactions with current and prospective customers.
In today’s digital world, we usually need multiple touch points to convince our prospective clients to purchase from us. Email marketing is a highly effective method of adding those touch points to remind them about your products and services. Email is also a great channel to remind our existing customers about your business and to keep them engaged. This is technically a free marketing channel since you already paid to acquire these customers. Therefore, email marketing should be one of your top priorities.
Our approach
Our Email Marketing Services
We offer high-quality email marketing services from EDMs to Newsletters and promotional emails. We take care of the whole project from planning to execution and results.
Design
We take care of designing a beautiful mailing template for your business. Our project team will also manage your campaign from A to Z.
Send Out
Our team of professionals will execute your email marketing campaign from integration to testing and sending out.
Analysis
Let our team of email and marketing professionals analyse your email marketing campaign performance and make recommendations for improvements.
What is Email marketing?
Email marketing services
While email advertising is a highly effective digital marketing channel that sends emails to customers, there are certain rules to follow to ensure it works well. Since people receive many emails all the time, it can be challenging to stand out in overflowing inboxes. People are inundated with interruptions, pitches, and advertisements everywhere they look. Though you might think your email is special, there’s a high probability that to the reader, it looks the same as the rest.
Email Advertising vs. Traditional Marketing Mediums
Email advertising is arguably the most effective way of reaching your customers. Unlike more traditional advertising methods like TV, radio or magazine ads, email marketing campaigns can be controlled and targeted. This ensures it reaches the most relevant and responsive audience. You can choose exactly who will see your message, and make sure that the content speaks directly to their needs.
Ready to get started with direct email marketing? Contact us today about our digital marketing services.
Why utilise direct email marketing campaigns?
Email marketing helps you connect with your audience to promote your product or service and increase sales. You can also share some news with emails or even tell a story. Email marketing is also very cost-effective way to communicate something about your brand. Email advertising effectively convert prospects into customers and can even turn one-time buyers into loyal customers. Additionally, you’ll see the highest ROI (return on invest) when you build and maintain an engaged subscriber list, made up of people who want to receive your messages. Although building a clean list can take more work at the outset of your email marketing actions. Marketigation specialists can help you along the way. Marketigation is Townsville’s leading digital content agency. Get to know our digital marketing services.
How to create an email list?
There are lots of ways to find people who’ll look forward to getting your emails, but we’ve rounded up a few that work best. You can use a sign-up sheet. You can also create a sign-up form on your website drive signups through social media, host a contest on your website or in social media and offer a discount and ask for a permission to sign up. Additionally, you can build a landing page on your website and make your emails stylish and easy to share and get new subscribers.
Best Email Marketing Practices to Follow
It’s important to use good manners with your email advertising. Getting into someone’s inbox is like being invited to their home for dinner. You need to respectfully do what they ask you to do. It is important to remember where you are and use your good manners as a result.
Get permission
Use quality content
Secondly, make excellent content. Email advertising is all about expectations, and it’s up to you to set them. Marketigation can design some strong actions and make your follow-up consistent, then you can count on a positive campaign.
Segment you’re audience
Thirdly, remember analytics and segmentation. Marketigation specialists understand the basics behind an effective email campaign and knows how to take things to the next level. Specifically, that involves using segmentation and analytics to start refining your broadcasts and generating even better results than you would with a basic campaign.
Want to learn more about best email marketing practices? Contact us today to find out more.
Why choose Marketigation? Your trusted email marketing company in Townsville
When you engage our team to manage your email marketing campaigns, we’ll help you develop messages that are clear and relevant to your customers. Additionally, we aim to use messaging that prevents your emails getting caught in the spam filter or ending up in the trash. With well-thought subject lines and quality content developed by our expert copywriters, we’ll ensure you get higher email open rates and ultimately higher conversation rates.
Do you have an email marketing project you need help with?
There are a lot of email marketing companies, however, Marketigation is a local Townsville business that can help make effective email marketing campaigns that stand out. Please contact us through email at info@marketigation.com or call 0431 372 622. Additionally, you can get contact us through a form on our Contact page.