It’s no secret that in the current day and age, technology is king. So, when Google seems to be flooded by an endless barrage of websites, how do you make your website stand out? Follow our tips on website design and you are sure see improvement in your website’s performance. Is the target demographic for your website Townsville based? So are we! Contact us if you need help with website creation, web design, or website edits.
First, SEO!
Competition for the first page spot on search engines is rampant as businesses seek to utilise their website to drive consumer traffic. Search engine optimisation (SEO) is the first vital step for driving your target audience to your site. SEO should be identified in your website builder – if you need help identifying SEO or with website creation feel free to utilise our SEO services. Learn more about our SEO services. SEO helps search engines understand what the content on your website is, how useful customers are finding your website, and how to present your website content to the user before they even click on the link to your site!
Frequent SEO website analysis will help you understand whether the content of your website is attracting clicks and keeping your potential customers engaged. Ensuring that you have strong, frequently updated SEO increases your websites visibility. If you want your website to have the furthest reach, SEO is your starting point!
Utilise Bio’s to Engage with Your Customer
Unless you are a major multinational organisation (and who knows, with the right website you could be), your customer will want to know who they are engaging with. Don’t shy away from utilising bios in your website creation and web design so that your customer can learn more about the people who make your business so great. Including pictures of your team is always a welcomed touch. Feel free to use a traditional headshot or add in some personal flare to your photos. Make sure that they are cohesive with the messaging already present within your brand. If you need help with your website builder, Marketigation can help! Check out our bio’s here for inspiration! Or learn more about Marketigation Digital Marketing Townsville.
Show Your Customers What You Do!
Where it is possible, use images of the work your business has done instead of stock imagery. This will help your customers see into your business. Show off the services that you work so hard to produce – this is the reason your customer clicked on your website. If your customer can see what you do and how you do it, they will feel more connected with your business. This can include photos of your team in action, your worksite, your artistry… whatever makes you proud of your business!
Your customer wants to see what makes your business so great! So, what could be better than to show them through pictures (they do speak a thousand words, after all). Your current website design may make adding cohesive imagery into your website builder difficult. Utilising a digital marketing company with a website agency can aid you in either amending your current web design or with full scale website creation if you are looking for a fresh start! Contact us if you need help with any website issues.
Keep Your Website Updated!
Nobody wants to click on a business site and find outdated information from 10 years ago! This won’t create a good first impression for your business. Keeping your website updated with your latest work, business insights and information helps to create an engaging website. What you put into your website should be designed to show the best of you to potential customers. Keeping current on trends in your relevant market will help to establish your website as reliable and in touch with the needs of current consumers. In turn, this will reflect well on your business.
You can do this by frequently update the content copy of your site, or by creating a blog that keeps your customers informed on any new developments – be it in your industry, your business, or any other topics you feel your customers should be informed about. This is something important to keep in mind when choosing your website builder – the ability to amend your website design is extremely important to identify. Contact us if you need help with choosing a website builder or with website creation.
Make Sure Your Website is Easy to Navigate
We’ve all spent countless hours trawling through websites until we finally find the information that we’ve been looking for. Don’t let that happen to your potential customers! Having a website that is easy to navigate does wonders for your website engagement. When all of your web pages are easily accessible, your customers will interact with more of them! Easy ways to optimise your accessibility through your website design can include the utilisation of dropdown menus within banners, in text links to other web pages, and footers with links to important web pages (for example, your contact page). Not only will it make it easier for your customers and better for your engagement, but it will make your life easier too!
Having a well-structured, easily navigated website design will make it easier to make any necessary amendments to your web pages. As spoken about above, this is something that helps you and your customers in the long run. Our specialised website builder process allows for Marketigation to improve or do complete website creation for your business. This can be done over extended periods of time or as you deem necessary. Utilising a website agency takes the weight of web design off your shoulders!
Pressed for Time? We Can Help!
If you would like help strengthening your website, don’t hesitate to call us! Marketigation can utilise our strong history with website building, website creation, and applying SEO website improvement to make sure that your website is performing to its greatest potential. If are looking for a website Townsville developer, use our team of digital marketing and website agency specialists and see your website design strengthen alongside its reach!