In today’s digital world, having a strong online presence is crucial for businesses to successfully promote and sell products. Your website serves as the virtual storefront for your brand and often makes the first impression on potential customers. In this blog, we explore why having a functional, mobile-friendly, and visually appealing website is important for businesses like yours, to achieve a competitive advantage and to make your brand memorable in the minds of consumers.
So why should you invest in a visually appealing website?
As aforementioned, your website is often the first point of contact with potential customers. Having a visually pleasing website creates a positive impression, and thus impacts how website users perceive your brand and business.
A visually appealing website increases the likelihood for website visitors to keep engaged for longer periods of time. This coupled with seamless navigation, such as having a booking button present on your homepage and a user-friendly menu, encourages website visitors to explore your site further. All this will ultimately lead to an increase in conversions (sales) or other desired actions, such as signing up for your newsletter or filling out the contact form.
Why optimising your website for mobile devices matters?
Mobile devices have become the primary means of accessing the internet for a significant portion of the population. According to Statista (2024), a global data and business intelligence platform, 96% of global population used a mobile device to connect to the internet in mid-2023. Furthermore, 60% of global users spend their online time browsing the worldwide web from their mobile phones (Statista, 2024). This indicates that if people aren’t at work, they are likely using their phone to search for information, shop online and interact with businesses, rather than sitting in front of a desktop.
96% of total population
use mobile device to connect to the internet
60% of global users
browse the internet from their mobile phones
A mobile-friendly website ensures that your potential customers have a positive experience, regardless of the device they are using. This includes easy navigation, and optimised text, images and layouts. It’s important to note that mobile users have different needs and behaviours compared to desktop users when it comes to browsing the internet. They are looking for a seamless interaction, accessing information quickly and easily. A positive user experience means a decreased bounce rate and that your potential customers are more likely to stay on your website for a longer time to engage with your business. In fact, these factors are also important when considering search engines such as Google, as they are reflected in their ranking algorithms.
How does a mobile-friendly website relate to SEO?
There are several reasons why a mobile-friendly website is essential for SEO. Firstly, Google prioritises websites that provide an effortless experience across all devices, including mobiles and tablets. If your website is not mobile-friendly, this may result in higher bounce rates, lower user engagement, and ultimately have a negative impact on your search engine ranking. Moreover, Google has transitioned to mobile-first indexing. This means that Google looks at your mobile pages for information. In other words, how your website is set up for mobile devices will impact your overall Google ranking. In conclusion, if you prioritise mobile optimisation, you can improve your website search engine ranking and attract more traffic from mobile users to your site.
Wondering how you can effectively optimise your website?
Why the concept may seem plausible in theory, the real challenge lies in implementing the right optimisations. Don’t worry, you’ve landed in the right spot because we are here to assist you every step of the way.
At Marketigation, we specialise in a comprehensive website design service tailored to both new and existing websites. We also provide website audit and optimisation solutions for businesses that are already established online.
Explore our website design services and browse our portfolio of previous website design projects.
Get in touch with us today to discuss your website design project in more detail.