Social media marketing frequently asked questions

All companies are increasingly talking about social media marketing. We already know all businesses should be on social media, since people spend a lot of time online. According to Digital Information World, consumers spent 142 minutes on social platforms every day in 2018. Above all, that’s a whopping 58% growth since 2012. And that’s why social media marketing has so much potential and we would like to talk about social media FAQs. .

Your company most likely already has a Facebook Fan Page. Furthermore, you might already post on a regular basis. But how do you know if your social is really performing? Additionally, how much more business can social media generate?

Learn ins and outs of social media marketing

In this blog post you’ll learn ins and outs of social media, content marketing and content strategy. In addition, you’ll learn more about social networks, effective content, measuring and optimisation. You’ll also learn about paid social media and who in your company should manage social. These are social media FAQs. As a result, you’ll be able to better evaluate your social performance and optimise it.

Daily time spent on social media has been growing since 2012.

What is social media marketing?

Social media marketing can be defined as an organisation interacting with people in social media networks. These networks include, e.g. Facebook, LinkedIn, Google My Business and Instagram. All social networks have their own specifics and diverse user base. Therefore, post content and format vary too.

It’s generally best to master 1-2 social networks before starting new ones. By mastering we mean reaching and interacting with your target demographics. Additionally, real mastering means turning social into measurable metrics. Those metrics should be closely linked to acquisition, engagement and sales. It’s recommended to assess the potential of the most common social networks. Finally, select 1-2 network(s) to put your effort into.

Is your social media performing at 100%?

Wanna up your social media game and get real, measurable results? Call the Marketigation team already today at 0431 372 622 to schedule your free consulting session. Or email us at info@marketigation.com.

What is relevant value-add content?

We already discovered content depends on the social network. Thus, you should also always ensure your content is relevant and beneficial for your audience. Relevant and beneficial are really the two most important components in social content. Without offering high quality content to your followers, you cannot do social media.

Relevant and beneficial are really the two most important components in social content. Without offering high quality content to your followers, you cannot do social media.
Hanna Hakio, Co-founder and marketing specialist at Marketigation

Personal social feeds are often filled with self-centred, thin content. As professional businesses, we need to completely re-think content. Most importantly, we need to stay away from egocentric posts. Instead, we need to think what content will add the most value to our target demographics.

Generate higher quality content strategy

From now on every time you post, reflect if your post will add value to your followers. That gives you a good indication of how relevant and rich your content is. In addition, it’s highly recommended to evaluate your 10 latest social media posts. That will tell you how much potential there is to improve your posts going forward.

Content strategy is a core component of social media marketing — Content is a core component of social media marketing.

What content should I post and how often?

The rule is 80% of your content should be highly value add. The remaining 20% can be more sales and company oriented. Furthermore, the 20% can also include some funny stuff. However, never compromise the 80% of highly valuable content. You can also occasionally share someone else’s content. However, true experts are easily able to generate their own content. Therefore, stepping up your social game might be easier than you think. You might as well use your knowledge in your favour.

And how often should I post?

It depends on the amount of quality value add content you have. Most importantly, quality is always more important than quantity. Posting thin content results is losing your followers. That’s because you’re not adding any value to them. Certainly, small business don’t have good quality content to post more often than once or twice a week. However, if you’re posting only monthly, you could probably improve. Above all, remember to maintain consistency and reason.

Quality is always more important than quantity. Posting thin content results in losing your followers. That’s because you’re not adding any value to them.

Is your social media performing at 100%?

How do I generate my unique content?

High quality, unique and value-add content is key. However, you have to ensure you have enough such content. The answer is a content plan and a content strategy. As a result, you’ll have sufficient influx of quality content. As an example, you can start off with a monthly piece of content. That piece can be a blog, video, fact sheet or info graphic. Furthermore, your content needs to be hosted on your website. Above all, remember to vary between formats as you generate more content.

And what about content topics?

Choose topics that your (potential) clients would like to read. Since Marketigation is a marketing consultant, our clients are interested in digital marketing. Because our team is a specialist in social media marketing, we wrote this blog to help your business. Knowing your customers well helps in choosing the right topics.

How can I measure social media?

After a content plan, content strategy and schedule the next step is to set social Key Performance Indicators (KPIs). Above all, your KPIs should be closely linked to lead generation and sales. You can track reach, engagement (likes, comments, shares), traffic and conversion.

However, buying intent is slightly lower in social media. Therefore, it’s more challenging to link social to sales. Finally, your social media marketing ROI is very important. ROI is the total cost of social media compared to return. Once your KPIs are set, follow and adjust them on a regular basis.

Is your social media performing at 100%?

Wanna up your social media game and get real, measurable results? Call the Marketigation team already today at 0431 372 622 to schedule your free 60-minute consulting session. Or email us at info@marketigation.com.

Should I also do paid ads?

If you already master non-paid social quite well, you can complement with paid ads. However, ensure you do extremely good job on the “free” side before going paid. Once you pay money, your posts need to be spectacular to generate ROI. Above all, social platforms make it very easy to boost a post. However, the chances are you burn money for no return. The key to successful social ads is thorough planning and ongoing testing.

Who should manage social in my company?

You might already have some resources or marketing knowledge in your company. Most our clients’ managers or admins do content and social media. However, if you don’t have high level marketing expertise, you’re probably better off hiring a consultant. We will grow your marketing considerably more than it will cost you.

Is my marketing expert good?

Ask your marketing consultant to see your social media content strategy and schedule. Additionally, challenge them to know your KPI performance and ROI. If your ROI is less than 3, you could be further optimised. Additionally, in that case most likely you don’t have a social and content plan. For instance, your metrics might not be followed up at all. Those are signs that you need to find a new social media expert to take your company to the next level.

Ask your marketing consultant to see your social media strategy and schedule. Challenge them to know your KPI performance and ROI.
Hanna Hakio, Co-founder and marketing specialist at Marketigation

Why choose Marketigation?

We provide our clients with the highest quality of social media marketing services with over 15 years of experience. Additionally, we have a master’s certificate in social media marketing. Therefore, we’ve been helping several small business owners get tangible results. Moreover, all Marketigation clients have a social strategy and content plan in place. Additionally, we monitor KPIs and provide our clients with a monthly performance report. The monthly report includes recommendations for improvement.

Is your social media performing at 100%?

Find out more about our digital marketing services. Or read more about who we are on our about us page.