Ellysse joined the Marketigation team in November 2020 as Marketing Coordinator. Her experience lies in digital and social media marketing, with an expanding interest in creative media.
Ellysse grew up in Tully, a small town in Far North Queensland and moved to Townsville in 2016 to further her education at university. She first discovered her passion for digital marketing while volunteering during her studies. Ellysse graduated from James Cook University with a bachelor’s degree in Marketing, Management and Communication Design. During her final year of university, she was presented with the Futurus Marketing Tech Excellence Award for 2019.
Ellysse has spent the last 5 years developing her skills within the marketing and event industries. While studying her degree in business, she actively used her time to volunteer and gain work experience in the field. In 2018, Ellysse travelled to Spain to complete a Digital Marketing and Social Media Internship, with a non-for-profit news agency. She had the opportunity to network and learn from a variety of expert mentors who have taught her so much about the industry. She was able to attend interactive social media and digital marketing workshops where she learned from editors at Vogue magazine, photographers from Getty Images, as well as Microsoft’s Xbox Social Media Manager, just to name a few. The following year, Ellysse was then welcomed back to complete a Journalism, Photography and Videography internship in Cuba.
The Journey to Being Marketing Coordinator at Marketigation
After graduating last year, during the midst of the Covid-19 outbreak, Ellysse struggled to find full-time employment. With an eagerness to begin her career, she took the leap and began freelancing as a Digital Marketing Consultant for a number of local businesses, whilst also exploring opportunities to grow her career. She started attending networking events including the Townsville Chamber’s coffee morning, where she was able to connect with other like-minded individuals and also where she met Hanna. Ellysse and Hanna got talking and to both of their surprise, Ellysse was looking for a marketing position and Hanna was looking to hire!
Ellysse’s passion lies with digital marketing and loves all of the challenges and opportunities that arise within this fast-paced industry. She says, “there is no better feeling than helping businesses prosper.”
The Best Part About Working for A Growing Digital Marketing Business
Since the company’s launch in 2018, Marketigation has been highly successful and is currently experiencing steep growth. One of the many things that she enjoys most about working in digital marketing, is the diverse nature of the job and that no two days are the same. When Ellysse joined the Marketigation team as Marketing Coordinator, she knew she had made the right career move. She says “this job has given me the opportunities to be creative, pursue my passion, and work in a collaborative and supportive environment. We work hard and have fun at the same time. What more could you want in a job?”
To find out more about Marketigation and the digital marketing services that we offer, contact us today.
Want to Learn More About the Marketigation Team?
We hope you’ve enjoyed getting to know our newest team member and Marketing Coordinator, Ellysse. Have you met the rest of the team? Get to know the Founder of Marketigation, Hanna Hakio and our Marketing Manager, Miia in our latest blogs.
Our Top 5 Tips to Help Your Business Stand Out from Your Competitors
In today’s competitive market, you’ve got to stand out in order to succeed. Here are our top 5 tips to help you stand out from your competitors.
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Branding That Stands Out
When differentiating your brand, you need to go back to your brand story. First impressions of a brand are formed within the first 10 seconds. That’s why it’s so important to get your branding right. When it comes to recognition, you’ve got to stand out from your competitors.
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Develop A Unique Value Proposition
An effective value proposition tells the ideal customer why they should buy from you and not from the competition. In other words, it provides your company with a unique differentiation.
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Strong Online Presence
A strong online presence allows you to build your brand and gain the credibility that you need to attract more customers. Along with making your business readily accessible, online presence also gives your customers an easy way to find out more about what you have to offer.
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Build Relationships with Quality Content
Creating quality content is undeniably one of the most important parts of your digital marketing strategy. It not only connects you with your target audience, but also builds trust between you and your customers. This also means replying to all comments, especially those asking for clarification about your product or service.
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Be Consistent
This one is, in our opinion, the most important. It covers every aspect of your business, from social media, uploading new products, customer service and branding. Social media is fast paced by nature, and content becomes obsolete quickly. That’s why posting regularly is so essential; if you go weeks between posts, it’s unlikely that your audience is seeing your message frequently enough for it to be memorable and make an impact.
Still need help?
If you’re still not sure how to stand out from your competitors, contact us today. Marketigation can provide you with a detailed marketing assessment, a tailored social media marketing strategy, content marketing and storytelling, SEO, Google Ads and website creation and optimisation. Learn more about our services.