Hiring a new marketing agency can be a daunting task. You want to be sure you find the partner – one who understands the unique goals and challenges of your business.
The best way to find out if an agency is the right fit is by asking the right questions. Whether you’re unhappy with your current agency and are looking to switch, or simply exploring your options, we’ve compiled a list of questions you can ask to help you feel confident in your decision.
Q1. Should I work with a local marketing agency in North QLD or a larger agency in a bigger city?
In short – local knowledge matters, and creative ideas don’t necessarily require manpower.
Local agencies understand the local market. They tailor campaigns to resonate with local values and trends, foster strong community connections and can offer a more personalised, hands-on approach. While bigger, non-local agencies can have larger capabilities, they may lack the localised knowledge required to drive success. They often work with a high volume of clients, meaning it can be hard for small businesses to get the individualised attention your business needs.
At Marketigation, we know North Queensland. We understand the market, how local clients behave and the cultural nuances of the area. We have connections within the community that can help amplify your marketing efforts and establish working relationships. It goes without saying when you choose local, money stays local. We believe in supporting the local economy and businesses within the region.
Q2. How much experience do you have helping businesses like mine grow through marketing?
It’s important to find out if you’ll be working with people who have plenty of experience in the industry. Also, don’t be afraid to explore an agency’s performance history. Ask to see case studies or testimonials that can illustrate past successes.
Firstly, Marketigation has 30 years of combined marketing experience, and we’ve worked with many small to medium-sized businesses in varied industries. Secondly, we only employ qualified specialists. You will deal directly with our Founder and our team of trained professionals. Thirdly, we’re certified in Google Search and Google Display advertising, and our business is the only Google certified Partner in Townsville. We also have certifications in Search Engine Optimisation (SEO) and social media marketing. Our vast marketing expertise and licenses always guarantee you a professional quality of service.
Q3. Will I be locked into a long-term contract, or do you offer flexible options for businesses?
The structure of contracts varies greatly between agencies. Many will only offer long-term contracts that lock you into long-term commitments. This can become a problem if your needs change or you’re not happy with the agency’s work.
At Marketigation, we offer flexible arrangements, and we don’t hold you to strict, long-term commitments. We offer month-to-month, as well as project-based contracts if you’re working on a specific project or campaign. For mid-long-term marketing strategies like Search Engine Optimisation (SEO), we recommend 6-month contracts as it can take time to see results. We’ve firm believers of not tying you down should you wish to work with another agency.
We recommended always discussing contract terms upfront to ensure you get the structure that works best for your business, and you know the terms should you want to terminate the contract.
Why wait any longer? Contact us for your complimentary marketing consultation.
Interested in what Marketigation can do for your business? Marketigation offer an array of services that help you grow your business long-term. Our team of experts would love to help you achieve your marketing goals!
Get in touch with us today by email at info@marketigation.com or call us on +61 431 372 622.
Q4. How can I ensure my marketing investment delivers the best return, rather than just choosing the cheapest option?
The biggest mistake you can make when choosing an agency is basing your decision mainly on price. You get what you pay for. In fact, cheap marketing can be more expensive in the long run if it leads to poor results, an opportunity cost or reputational damage. You can find yourself working with unqualified and inexperienced marketers, and this can negatively impact your business.
At Marketigation, we are upfront about our costs, and we don’t try to lure you in with a small price tag. We offer fair pricing in comparison to big city agencies and our costs reflect the quality of work you can expect from our team of specialists. We’ll work with your budget – whether big or small – to help you achieve the best return on investment.
Q5. How quickly will you get back to me and action my requests?
This will also greatly vary from agency to agency. Larger agencies will often assign you to an account manager, who is working with a dozen other accounts – the downside being their time is more divided. Smaller agencies are generally more attentive and more flexible. They have the capacity to act quickly when changes need to be made, issues arise, or a quick phone call is required.
At Marketigation, clients always have direct access to our team, and we typically get back to you as soon as possible – typically a 24-hour minimum to 48 hours maximum during business hours. We have efficient processes, making it quick and easy to make optimisations to your campaigns, content and website when required. A great example of our highly efficient processes and quick turnaround times is we can generally turn around a basic website design in 5 business days. We’re flexible and efficient to help your business grow.
Q6. How do you stay ahead of the latest digital marketing trends and ensure they work for my business?
Staying ahead of the curve is crucial for maintaining a competitive edge in the ever-evolving landscape of modern marketing. The benefit of working with a smaller agency is they can be experimental to stay agile. Larger agencies often have an established corporate atmosphere that makes it difficult to test and experiment with new strategies.
At Marketigation, our team of professionals is armed with cutting-edge tools and strategies. We are consistently looking for ways to utilise new technologies and offer better marketing services to businesses like yours. We use tools that provide real-time data to help identify emerging trends. We use analytics to drive decisions and refine strategies based on what’s working and what’s not. Our marketing experts stay up to date with the latest features and algorithm changes for things like ad formats and content types. We closely monitor competitors and industry leaders and are committed to investing in continuous learning and education. We also offer accurate and insightful reporting periodically to all our clients to help them grow.
Q7. What’s the next step to start growing my business with Marketigation?
The first step is to have an introductory meeting, either in-person or over the phone – whichever you prefer. Marketigation uses this time to get to know your business, understand your goals and objectives. We will then propose the best course of action based on your needs and your allocated budget and provide a free estimate and proposal. If you’re ready we can get started straight away to grow your business with expert digital marketing.
At the end of the day, it’s all about partnering with an agency that understands your needs, shares your vision and will have the skills to deliver results. Marketing takes time; it won’t happen overnight, but it’s worth it in the long run!
Why wait any longer? Contact us for your complimentary marketing consultation.
Interested in what Marketigation can do for your business? Marketigation offer an array of services that help you grow your business long-term. Our team of experts would love to help you achieve your marketing goals!
Get in touch with us today by email at info@marketigation.com or call us on +61 431 372 622.