Our Services
Google Ads
Google Ads & Google advertising services
Do you want to increase brand awareness, increase your revenue, and get more leads? Adwords help with all of that and more! Most companies complement their SEO traffic with Google Ads campaigns to get the best results. We call them pay-per-click (PPC) campaigns. It is called this because advertisers usually pay a fee per a click (a website visitor) they get. When you choose Marketigation as your Google Adwords agency, we will start off with a free analysis. The analysis will show you the number of possible new clients you could reach with some extra advertising budget. We’ll also tell you how much revenue those visitors will generate and what would your estimated Return on Investment could be.
Our approach
Benefits of using Google Ads
Here are some key benefits of using Google Ads or Google Adwords.
Website traffic
We send high-quality traffic to your website which will turn into leads and sales.
Leads
When your website or landing page converts well, website traffic turns into contacts, leads and new potential customers.
Sales
Once we've gotten traffic to your website (and/or physical store), the next step is to convert them into paying customers.
How do Google Adwords services work?
What is Google Ads/ Google Adwords?
Google Ads works on an auction system, which takes place every time a user performs a keyword search. In order to “win” the Google Ads auctions and see your Google advertisement appear for relevant keywords, you’ll need to optimize your Quality Score and bid amount. The higher your Quality Score, in conjunction with your bid amount, the better your ad positioning. Your company’s ad can appear when someone searches for terms related to your product or service, or when they’re on a website with content related to your business. You can select those words or phrases when you set up your Google advertising campaign. You should think what terms your potential customers are likely to use when searching for products or services like yours. By matching your keywords with the ads, you create, you make it possible for your ad to show when someone searches for similar terms or visits a website with related content. When you do Google Ads with Marketigation, our specialists will help you with this. Do you want to learn more about Google Ads and how they can work for your business? Contact Marketigation, your local Google Ads agency in Townsville.
Why utilise Google Ads in your Digital Marketing Strategy?
Firstly, Google is the most used search engine, receiving billions of queries a day. Not to mention that Google Ads has a seniority in paid advertising because this platform has been around for nearly two decades. Google is a resource used by people around the world to ask questions that are answered with a combination of paid advertisements and organic results. Secondly, Google Ads allows you to create and share well-timed ads among your target audience. This allows your company to show up on the search engine result page at the moment your potential customers are looking for products and services like yours. They can use either Google Search or Google Maps. This way, you reach your target audience when it makes sense for them to come across your ad. Thirdly, your competitors are probably using Google advertising. It means that even if you’re ranking organically for a search, your results are being pushed down the page, beneath your competitors. And you don’t want that. Over time, Google Ads will also help you analyse and improve those ads to reach more people so your business can hit all of your paid campaign goals. Want to learn more or get started with Adwords? Contact us, your Google Ads specialists, and let’s make your keywords connect you with customers!
Are Google advertising campaigns expensive?
You’re charged only when someone is interested enough to click your ad and go to your website, that is the purpose of pay-per-click bidding. You tell Google Ads the most you’re willing to pay for a click on your ad, but you could be charged less. This means that you have total control over your Search Engine Marketing (SEM) on Google. You get to decide the average amount you want to spend each day. On some of the days your ads can be more popular, and those days Adwords will allow up to twice your average daily budget. This ensures that you don’t miss out valuable clicks. But don’t worry, that cost will even out during the month. It’s no secret that the stronger and more focused your paid campaigns are, the more clicks you generate — leading to a greater probability of obtaining new customers. Therefore, Google Ads have become increasingly popular among businesses across all industries. SEO optimisation is almost like a foundation for your company’s digital marketing. Only you can decide how solid that foundation is. Marketigation specialists can help you with SEO optimisation by creating that foundation to your company’s digital marketing. We can improve your company’s visibility in the digital space. Search engines are used a lot and people are influenced by their organic rankings. You really want your website to be on the top of the organic list.
How can Marketigation help?
The digital space is getting more crowded and competitive than ever before. Without a sound Google Adwords strategy in place, you can burn through your advertising budget faster than you can imagine. If you’re using PPC to advertise your product or services, Google Ads should be a part of your paid strategy. Additionally, no matter the size of your business or your available resources, Marketigation can tailor your ads to suit your budget. The Adwords tool gives you the opportunity to stay within your monthly cap and even pause or stop your ad spending at any point in time.
Our Adwords agency experts will take care of your PPC needs so that you can get off the hamster wheel and focus on building your business. Do you need qualified traffic? We’ll make sure you get the right kind of visitors to your website! We’ll work together to determine which keywords represent the best opportunities for growth in your business. Through an extensive business and customer analysis, we will establish the quickest and most effective way to rank your Google Ads higher and make your company visible online.
Are you looking for a local Google Ads specialist or Adwords agency? Contact our team today.
